If the Ice Cream has a flavor this month, it will undoubtedly be Rocky Road.
While the original rocky road promised “an unforgettable adventure of rich chocolate, the bridebed family, and crunchy almonds in California”, the current journey appears to be a scoop filled with hole from uncertainty.
Now, you may have heard about the disappearance of the rituals and questions surrounding the future of Thrive. Reports indicate that Monster Energy drinks have acquired ice cream rights.
Change is already underway – but what this iconic brand means is still unclear.
For weeks, KTLA contacted Thrifty’s media team with questions about the future of the beloved ice cream, including:
- How many ice cream meters will remain – and where?
- What is the other retail sites that will continue to bear Thrifty?
- Are there any plans to expand?
These questions have not been answered. In fact, Thrifty Press Email has now been dismantled. While the previous messages were delivered, our recent attempts were “not equal to”.
Thrifty remains on the Internet, as well as its social media pages – although it was sleeping for several months. This is, until Wednesday, when a flash of activity appeared: Post reading“We know that we were calm and regret … some sweet news will come soon.” The post also mentioned that the DMS is open and hinting to “making new memories”.
We called the number 1-800, which is still listed for the Ice Cream-and one of them answered. A nice actor confirmed that the media contacts are no longer available because of the sale. When asked about the future of Thrifty, she said that ice cream is still being sold in many supermarkets and is called a few. Beyond that, no one else was to talk to him.
CNBC’s fast money was the one that first reported that Monster Beverage Corporation had brought Thrifty assets for about $ 19.2 million.
Therefore, we reached Monster Beverage Corporation. We have been directed to a general email address.
Read our message:
“In the hope of preparing time to talk to the duo behind the Monster Beverge Corp to discuss the future of Thrifty. If not available, can we get some information regarding the future plans of Thrifty?
Is the ice cream still sold on the market?
Any plans for more independent stores?
Any changes to the factory – it is obligatory for gains or losses?
We would like to tell the story of Thrifty and this is the next chapter. “
To date, silence.
With the exception of encrypted social media publications, Thrifty appears quietly behind the scenes.
The iconic cylinder scoop in their hands now. We are waiting for answers – and we hope to tell the next chapter of this legendary ice cream brand.
We will update using the journalistic precedence as soon as we get more.