e.l.f

Hailey Bieber sells Rhode to E.l.f. Beauty for $1 billion

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In just three years, Hailey Bieber has transformed from beauty brand founder to certified beauty mogul, with her brand Rhode—known for its peptide-packed lip treatments, dewy skin serums, and moisturizers—being acquired by E.l.f. Beauty for a staggering billion dollars. “We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my … Read more

Hailey Bieber’s beauty brand rhode just sold to e.l.f. for $1 billon

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New York — Rhode Beauty Beauty’s brand was sold to Hailey Bieber to Budget Makeup Powerhouse Elf Beauty for a billion dollars on Wednesday. It is the largest acquisition of Elf so far, with a $ 355 million purchase of the Naturium Blood Care brand in 2023. Bieber’s Brand was founded in 2022, which achieved … Read more