A new American Eagle advertising campaign centered around actress Sydney Sweeney is credited with propelling the company’s stock by more than 15% this week.
At the close of trading on July 22nd, American Eagle’s stock was priced at $10.20. The campaign with Sydney launched the following day. By Thursday morning, the stock peaked at $12.00 before closing the week at $11.76 — marking a 15.29% increase and an estimated $310 million boost to its market valuation, driven largely by the campaign’s viral success and a surge in online investor interest.
The campaign, officially titled, “Sydney Sweeney Has Great (American Eagle) Jeans,” features a series of playful and provocative clips promoting the retailer’s denim collection. Several of the videos have since gone viral on social media, each amassing over 30 million views.
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This isn’t Sweeney’s first viral ad campaign of the year; she previously teamed up with natural soap brand Dr. Squatch to launch bars of soap infused with her actual bathwater.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025
Sydney Sweeney for the new American Eagle campaign. pic.twitter.com/TQkOtmObfw
— Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025
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