Auckland, California (Crohn– San Francisco’s designer remains positive despite a fire that destroyed the Oakland sewing factory – as she manufactured almost all of her clothes.
This is how the designer gets help.
It is a story about partnership. In late April, the fire was destroyed at the Auckland sewing company, Jennifer de Angelo, but it did not prevent her from living her dream.
LSW, a sewing store in Auckland, rose in fire early on Sunday morning on April 27.
Oakland firefighters responded and took out the fire – or so they thought.
“The fire has been reshaped; the fire was not out of the way,” said De Angelo. “He appeared again, and they had to remove anything that could be saved, then he was completely neglected in the water.”
D’Agelo says she was on foot with her son and dogs when she received a devastating call from Lana, who owns the sewing store. The fire destroyed manufacturing equipment, design patterns and 20,000 yards of fabric that belongs to the D’Agelo: NoorWorks.
D’Agelo says 20,000 yards would have created 7000 clothes.
De Angelo said: “My first reaction was like, I must find another factory, this is too much, but then Lana was like,” What do you mean, of course I will stay at work, “and I said,” Wonderful! Let’s do this. ”
D’Angelo and Lana 90 % say their sales come from each other. But they are also more than just business partners.
D’Angeo says that Lana and her 18 employees are roaming with sewing companies in the Gulf region who ascended.
“It will not go down without a fight,” said De Angelo.
Lana works with a company based in San Francisco, and helps cut the fabric, and the Auckland factory helps in sewing.
“Lana is a fraud,” said De Angelo. “It is somewhat incredible, and I think both of them had 48 hours where we are on the ground we are creating and trying to know how to move forward.”
D’Angelo says it’s another big reason that it helps LSW is that it believes in local companies. She says the great focus on Noworks is to keep it in California.