(BCN)-City officials want San Jose to reap economic benefits from the World Cup and Super Paul when they come to the region next year, and the large-scale ads associated with buildings are part of the plan.
San Jose City Council unanimously agreed to return it to “Supergraphic” signs to broadcast ads on buildings in the city center and north of San Jose for the first time since they were disposed of two years ago. Signs will allow San Jose companies to announce during large conferences or events when more than 700 nights are booked in the hotel room or 10,000 people are expected to attend. Signs are allowed 75 days before and after the event, and no more than 180 days.
“This looks like the first step in planning for the year 2026,” Fuli Vice -President said on Tuesday. “This means that we are really moving in this direction from making our city vibrant, welcome, advertising, and bringing in dollars with people to society.”
San Jose has adopted a number of policies over the past year in preparation for sporting events for 2026, including updating tourist marks to encourage the city center exploring. The members of the Council recently agreed to entertainment areas that allow the masses to enjoy alcoholic beverages “to” in parts of San Jose.
Supergraphic signs are made of flexible materials connected to the building. Officials first agreed to their use in 2017 before the university qualifiers, before sunset in 2023.
The updated policy does not contain the history of the sunset, and any private building owner will be allowed in the city center and northern San Jose, which can carry a supermarket at a height of 40 feet above Earth.
Residents of San José had previously gathered against large ads in the city center when city officials agreed to several digital advertising panels in February.
Mayor Matt Mahan and other members of the Council raised concerns about the city’s advertisements that control the owned private buildings, and wrote a memorandum in February to ensure that the city’s employees analyzed the possible opportunities of the city to benefit from more financial aspects.
The city’s deputy director, Rosalin Higge, said they could liquefy the signs of private owned buildings through the care of the city departments.
“The cities have warned us strongly in terms of moving forward in private property,” Higge said. “However, employees have been able to find a path forward to achieve income from the property owned by the city. This is through the current city council’s policy on donation, care and donation, which actually encourages and supporting departments that work with the foundations of the city or non -profit institutions to actually create these opportunities to improve the revenues of the department’s priorities.”
Planning Director Martina Davis said that Supergraphics will be visible after just a street traffic.
“Anyone who has entered and exited (San Jose Minita International Airport) knows that when you arrive and leave, what do you see? You see the roofs of people,” Davis said. “We thought there was an opportunity if people wanted to announce a ceiling for people who enter and leave the airport.”
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