Mattel is celebrating one of basketball’s biggest stars in a whole new way. The companyhas just unveiled a brand-new doll inspired by NBA legend LeBron James, and fans around the world are loving it
The LeBron James doll is the first release in Mattel’s brand-new Barbie Signature Kenbassadors collection,, and the Los Angeles Lakers star is leading the series as its very first ambassador.
James worked closely with Mattel to ensure the doll reflected his real-life style and values. The project goes beyond playtime—it is also part of a larger collaboration between Mattel and the LeBron James Family Foundation., which supports children and families in Akron, Ohio, and beyond.
“I understand how vital it is for young people to have positive figures to look up to,” James said in a recent statement. “That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor.”
The 40-year-old athlete introduced his miniature version on Instagram, posting a carousel of photos of himself holding the doll.
He captioned, “Got me a mini me!! Unbelievably cool and an honor to be part of the @barbie and @mattel family that continues to inspire the next generation. Lil Bron coming to a store near you!!! #thekidfromakron @ljfamfoundation @housethreethirty.”
In terms of James’ “Ken” doll’s fit, fans will recognize some of the elements that Mattel worked closely with the athlete to bring to life. The doll captures James’ signature style, showcasing his “I Promise” band and iconic fanny pack.
Additionally, the doll is wearing a “We Are Family” shirt, giving a nod to his foundation, sunglasses, Nike Terminator High sneakers, a watch, varsity jacket, and is carrying Beats headphones. The varsity jacket represents various stages of James’ career including a 23 patch, a “We Are Family” patch, and an Ohio patch.
In celebration of their partnership with LeBron James, Barbie is donating to his foundation to help further its mission of supporting families in his hometown of Akron, Ohio.
Additionally, for every Barbie Signature LeBron James Kenbassador doll sold at Target—both online and in stores—from April 14 to 19, Barbie will donate a copy of James’ children’s book, “I Am More Than,” to Save the Children.
The LeBron James Kenbassador doll will be available at major retailers for $75 starting Monday, April 14.
Photo: Mattel/Lebron James Instagram