Matcha mania grips Bay Area, but supply struggles to keep up with demand

Berkeley, California (Crohn– Matcha risen in popularity over the past year, and it became an essential component in the hands of Cafeavors in the San Francisco Bay area – is very similar to LaPobo’s madness. As with many viral trends, social media has fueled its rise, but the demand now exceeds the supply.

Global Match prices are rising and affected the Gulf region due to bad weather, lack of employment and definitions. Kron4 reported last month that many San Francisco cafes feel the effects of Macha deficiency.

Now, companies in the Greater Gulf region, including Berkeley, are facing the dark reality of the Japanese decline supply for export.

The third culture bakery in Berkeley deals with the so -called “Matcha Mania”. WENTER Shyu’s co -owner started serving Matcha drinks in The Baker in 2017.

Tencha, tea used to produce Matcha, is only once a year in Japan between late spring and early summer. Standard temperatures, curb the production of Green Macha tea this year.

Xio said that the third culture bakery had to find new farmers to provide Macha. They are currently from Matcha bread for famous mock pies and cakes. According to Shyu, the cost of Matcha Latte is about $ 6 and $ 7, just an increase in price since 2022.

The owner of Asha Tea House, David Lau, also deals with the problem. Lau said that prices were “rose” and more than weakness – something he did not expect.

Macha is more than 800 years old, and is traditionally prepared as vibrant tea, by kidnapping dried green tea with hot water and is often enjoyed on special occasions. Tea powder is also used in drinks, food and ice cream. With high demand and high costs, preparation for a more expensive drink.

The new tariffs imposed by the Trump administration will not help maintain prices – which costs Japanese companies more money to export Matcha to American companies such as Andytown that may be forced to raise prices in San Francisco already expensive.

As of August 1,15 % taxIt was imposed on the goods imported from Japan – less than the previously proposed tariff25 %.

Read more Kron4.com’s report on the shortage that affects San Francisco cafes here.

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