san francisco (Crohn’s) – Hundreds gathered in San Francisco’s Mission District on Sunday night for the 44th annual Día de los Muertos ritual parade, a cultural event that continued despite recent doubts.
The procession, organized by El Colectivo del Rescate Cultural, celebrated the theme “Our dead are not for sale.” This year’s event was significantly larger than the previous year, demonstrating the community’s resilience and dedication to preserving their cultural traditions.
Luis Gutierrez, the organizer of the demonstration, said: “Whoever thinks they can push us, they can. We are here. We will stay here,” stressing the community’s determination to continue this tradition.
The event was held at 22nd and Bryant, where hundreds lined the streets to witness the rich cultural history the parade brings. Despite concerns about potential raids by Immigration and Customs Enforcement, which led to the cancellation of some events, the Mission District celebration went ahead as planned.
Participants stressed that the procession is not just a performance, but a celebration to honor the dead and reclaim space in a neighborhood where Latino history is increasingly marginalized. Many attendees used the event as a platform to protest against ICE and the Trump administration, underscoring the importance of standing up to fear.
Organizers are already planning a Día de los Muertos parade next year, hoping there will be a greater turnout to continue celebrating and preserving their cultural heritage in San Francisco’s Mission District.
All facts contained in this report were collected by journalists working forCrohn4. Artificial intelligence tools were used to reformat the broadcast transcript into a news article for our website. This report was edited and verified by KRON4 staff before deployment.

