In a nostalgic yet bold fusion of family legacy and sneaker culture, Deion Sanders Jr. recently unveiled an exclusive Nike Air Diamond Turf Proto 92 PE in his latest “Well Off Media” vlog. The shoe, based on a never-before-released prototype of his father’s iconic sneaker, marks a meaningful step in the revival of the Sanders-Nike partnership.
What Makes These Custom Air Diamond Turfs So Special for Deion Sanders Jr.?
After Deion Sanders and Nike reconciled their rocky relationship in 2023, the return of the Air Diamond Turf series was only a matter of time. That return culminated in 2025 with the re-release of the OG version of Sanders’ first signature sneaker, along with an added surprise.
Nike dropped a second version based on a 1992 prototype, offering a fresh spin rooted in family heritage. Sanders Jr. showcased this exclusive pair in his latest “Well Off Media” video, spotlighting a sneaker that’s as personal as it is rare.
The design draws inspiration from Deion Jr.’s rap alias, Ossacin, and carries a distinctly bold aesthetic. The upper is crafted from vibrant red suede, with contrasting black and white accents applied to the midfoot panel, lockdown strap, tongue, and heel tab.
The heel also includes a “Well Off Forever” logo, linking the shoe to the family’s media brand. White accents appear throughout the Swoosh, lockdown strap, and heel tab, while red Nike text punctuates the strap.
A standout feature is the custom golden hangtag, which carries Deion Sanders’ Prime branding and signature debossed into a metallic rectangle. Further styling includes red laces, a black mesh sock liner, a black nylon pull tab, and a dual-toned black and red outsole that completes the visual narrative.
How Does Coach Prime’s Health Situation Add Context to This Moment?
This sneaker reveal came during a period when Deion Sanders Sr. had largely remained out of the public eye due to health concerns. In the same vlog, the 57-year-old coach made a quiet yet powerful reappearance.
As he settled into an ice bath alongside his daughter, Shelomi, Sanders shared a brief update on his condition: “You know I’m still going through something. I ain’t all the way recovered.”
Despite upbeat visuals of him playing basketball and participating in a 1.3-mile “run-walk” workout with his daughter, Sanders hinted at deeper health issues. He reportedly missed a speaking engagement in the spring and stated in May that he had lost about 14 pounds.
His medical history includes blood clots, emergency surgery in 2023, and two toe amputations in 2021, though it is unclear whether his current condition is connected.
While speaking at Big 12 Media Days, Sanders was questioned by David Ubben of The Athletic regarding his health, but he dismissed the inquiry with a sharp response: “Athletic, sometimes y’all be on that bulljunk, so I’m really not gonna tell you much… I’m here to talk about my team.”
Colorado Athletic Director Rick George told The Athletic that Sanders is expected back on campus “in a week or two, probably,” suggesting his return to Boulder is near.
With a new chapter approaching in Colorado, absent key figures like Shedeur Sanders, Shilo Sanders, and Heisman Trophy winner Travis Hunter, the pressure is mounting. Yet through the “Well Off Media” channel and this meaningful sneaker tribute, Deion Jr. has reminded fans that the Sanders brand, like the man behind it, continues to evolve with resilience and purpose.