Craacker Barrel has cut ties with the design company that created its new controversial slogan and redesigned restaurants. The chain of restaurants started to implement changes but soon reflected the course after a violent reaction online – including President Donald Trump.
The company confirmed the division late Thursday in a press release, announcing that it “ends its participation with the Prophet”, which is the design agency that was rented by the Cracker barrel only seven months ago to help update its brand.
In August, Cracker Barrel unveiled a new slogan established by San Francisco, which is based in San Francisco, which abandoned the iconic man in a minister and a barrel for a simplified design. The new logo was distinguished by a detailed scheme that the company said was “closely rooted in the form of the iconic barrel and the words of the words that started everything,” according to a press statement initially announced on the change.
The matter did not succeed: The slogan was a target of the cultural war, which caught up until the White House anger and withdrawn stocks. Visits for a cracking barrel fell.
A few days later, the Cracker barrel fell and returned to its previous slogan.
The Prophet was also helping to redesign restaurants. They were suspended after they were launched in four of their 660 sites.
The Prophet had no comment on this story.
The covered update has removed the traditional dark forests and many Tchotchkes brands that line the walls. In their place, the Cracker barrel installed a more modern decor with mostly white interior design.
The company said in a profit call last month that the damage has not ended: Cracker Barrel expects a continuous decrease in visits in the coming months.
Traffic decreased by 8 % in the month following the change of the chain, its logo on August 19, and if the trends persist, Cracker Barre (CBRL) expects traffic to decrease from 7 % to 8 % for the rest of this quarter.
Also Thursday, Julie Massino, CEO of Cracker Barre, announced a number of leadership changes. She said that the changes represent “a strategic step forward as we sharpen our focus on the long -standing food and the warm country.”
A noticeable change is that Matt Benton, Vice President of Marketing at Craacker Barrel, leaves the company after only one year in this position.
Thomas Yun, a former executive official, was responsible for developing some of the most successful introductions of the company over the past few years while overseeing and honoring the classic favorites, “ripening into the barrel of broken and replacing Benton.
“This transition reduces the classes in the institution, as we bring excessive focus on ensuring each plate is presented and every interaction with our guests reflects the care and quality that we do.”
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