Jerry Jones has owned, managed, and led the Dallas Cowboys’ football operations since 1989. During his tenure, the team has won three Super Bowls. However, the franchise is currently in the midst of a long drought.
Dallas hasn’t been to the NFC championship since 1996, a 29-year drought that is the longest in the NFC. Jones was recently asked if he was embarrassed by that, and he didn’t hold back in his response.
Jerry Jones Isn’t Concerned with What Others Think Amid NFC Title Game Drought
Jones has received backlash from fans in recent years amid the team’s title game drought, but that hasn’t caused his opinion to waver on his place with the team.
“I paid too high a price in my mind for doing what I’m doing, and I’m ready to do it again, and I’m ready to walk up here and get that trophy, if we could possibly get it,” Jones told reporters. “It doesn’t daunt me at all to sit here face music. This isn’t music.”
Jerry hears the criticism on how he runs his team but but doesn’t dwell on past. “Now that’s enough for me, and I have paid the price. Personally. I don’t have any problem justifying when somebody says, ‘Well, do it differently. Why don’t you just watch it on TV.’ I don’t have…
— Jane Slater (@SlaterNFL) July 21, 2025
Jones is cutting out the outside noise and looking to return his team to being a Super Bowl contender. The Cowboys have five Lombardi trophies, winning Super Bowls in 1971, 1977, 1992, 1993, and 1995. They have been nicknamed ‘America’s Team,’ but it’s been long since the team backed that moniker up with a championship.
As for Jones’ future with the organization, he also made that very clear.
“I’m living for now,” Jones added. “That’s how I rationalize it . . . I’m glad to be here. I’m excited about being out here and what this camp can be.”
Jerry Jones when asked if he’s embarrassed about the Cowboys’ NFC title game drought (29 years, longest in the conference): “I’m living for now. That’s how I rationalize it. … Face music? This isn’t music. I’m glad to be here. I’m excited about being out here and what this camp… pic.twitter.com/HFPL79Zt9M
— Jon Machota (@jonmachota) July 21, 2025
Revamped Cowboys Will Look to Make Noise in the NFC
Dallas finished third in the NFC East in 2024, with a record of 7-10. The disappointing finish could be attributed to injuries to key team members, including quarterback Dak Prescott, cornerback Trevon Diggs, wide receiver Cedee Lamb, offensive guard Zack Martin, and edge rushers Micah Parsons and DeMarcus Lawrence.
While injuries contributed to the disappointing season, Jones decided to make changes. Dallas did not renew head coach Mike McCarthy’s contract despite making the playoffs with a 12-5 record in the previous three seasons. Jones instead opted for Brian Schottenheimer, who was promoted from the team’s offensive coordinator to head coach.
In addition to the personnel change, the team brought in wide receiver George Pickens, offensive linemen Tyler Booker, edge rushers Dante Fowler Jr., and Donovan Ezeiruaku, defensive tackle Solomon Thomas, and running backs Javonte Williams, Miles Sanders, and Jaydon Blue in the offseason.
Meanwhile, Martin retired, and the team lost Lawrence, running back Rico Dowdle, and wide receiver Brandin Cooks, among others, in free agency.
With Jones at the helm of a revamped roster, and a new season on the horizon, the Cowboys will look to end their prolonged drought and bring home another Lombardi trophy for ‘America’s Team’ and its fans.