Austin – if there is one thing that Texas companies know, it is how to build the brand loyalty. Therefore, it is not surprising when two companies cooperate in Texas and create something that becomes the latest direction for the greatest social media.
And if there are two things that Austin’s residents know, they are how good cowboy shoes, pepper on 45 Street and North Lamar Street is a local legend on the Internet.
Thus, he collaborated between the Bot Pot, based in Austin and Western retail stores, TekovasAnd the chain of popular restaurants based in Dallas, chiliHe has I took social media through the storm.
Brand brands in Texas announced in Instagram post On Tuesday, they release a limited release, Red Cowboy Boot, called “Booth Boots”. The shoes are made of “original hot pepper cabinets”, according to the mail.
From Friday noon, the post had more than 23,000 admiration and more than 1100 comments, many express excitement. One person said, “The cooperation we didn’t even know that we needed?!?!?” With hot pepper, “We know what you need before you need it.”
the 365 Austin’s things The account also commented on the post, another user responded, describing “A Chili’s on 45th & Lamar Flex.”
Long live hot peppers at 45 and Lamar Joke for more than a decade Still strong. The mayor of Austin even issued an official announcement that was recognized last year.
“Our collaboration with Chili’s is a celebration of our roots in Texas and our common love for comfort and hospitality and made people feel welcome,” said Sam Vodrovski, Vice President of Tikovas, the marketing of the brand and products in a press statement.
Jesse Johnson, Vice President of Marketing in Hot Pepper, has expressed a similar feeling in the release. “We thought it would be fun to celebrate this familiar piece of the experience of hot pepper by turning it into something really unexpected for our fans. Our new friends in Tikovas have been the perfect partners in bringing this brutal idea with their hand -made shoes now while re -imagining our materials.”
Tecovas and Chili booth shoes, along with the identical boot belt, will be, Available online exclusively Starting July 29 at 10 am, while supplies continue. The shoes, which come in the sizes of men and women, retail for $ 345, and the belt is $ 75.