Diaageo, one of the largest alcoholic beverage companies in the world, is facing collective lawsuits claiming to market its famous brands in Tequila Casamigos and Don Julio as “100 % of the young” while claiming that they include alcohol that is not derived in products.
The lawsuits, filed in the federal courts in New York and California, claim that independent laboratory tests revealed that both Casigos and Don Gulio contain less than 100 % of the small ethanol, although marking and marketing.
Prosecutors in the New York case assert that Casamigos Blanco contains only 33 % of AGAVE, while Casamigos Reposado has 42 %. California’s lawsuit, which it made earlier this year, is submitted similar claims for Don Gulio Blanco and Don Gulio 1942.
Both calls claim that Diago has misled consumers in paying premium prices for products that do not meet the standards involved in signs. The New York complaint, which has been submitted on behalf of a coach in mix science, social media waiter, and the Kushir Sushi Restaurant, are seeking at least $ 5 million as compensation and prevention of Diago from continuing alleged deceptive marketing practices.
Under both the laws of setting Mexican marks and the United States, the “100 % aloe vera” should be manufactured from Blue Weber Agji and cannot include added sugars or alcohol from other sources. The lawsuits argue that if the results of the laboratory are accurate, Diaageo may be a violation of these regulations. They also raise questions about the supervision of Consejo Regulador Del Tequila (CRT), the organizational body responsible for ratifying the production and export of Tequila. Prosecutors suggest that CRT certification processes have failed or that there is a lack of appropriate application.
Diago denied these allegations, saying that it “categorically denying” any distortion or lack of compliance with us or Mexican laws and regulations. The company said in a statement that it is behind the quality and originality of Tikila and looks at baseless lawsuits.
Casamigos, founded in 2013 by George Clooney, Randy Jerber and Mike Meldman, was obtained by Diago in 2017 in a deal of one billion dollars, including performance -based payments. Don Julio is another leading brand in Tequila under Diaageo wallet and is marketed as a luxurious product. Casamigos sold more than 3 million 9 -liter cases in 2023, making it one of the best -selling TEQUILA brands in the world.
Requests reflect an increasing concern about the integrity of the signs of signs in the TEQUILA market quickly. Some industry defenders have called for a more widespread use of a nuclear magnetic resonance test to ensure the accuracy of stickers, especially in products that claim to be free of additives or are made only from aloe vera.
The results of cases can have effects on Diaageo’s brand reputation and broader industry practices. If these allegations are supported in the court, they can lead to organizational reviews, financial penalties, or changes on how to market and identify the distinct trusts.