Kamala Harris is getting a relaunch — part of her social media presence.
The former vice president and 2024 Democratic presidential nominee on Thursday rebooted her KamalaHQ account, which has more than 1 million followers on
“Conservatives are building a permanent organizing infrastructure. Progressives have historically built machines that are dismantled after Election Day. HQ is the end of that cycle,” said a press release from the new group, which now also plans to publish on Substack, YouTube and other platforms.
“It’s a place where you can go online to get the latest on what’s going on, but also to meet and revisit with some of our great and courageous leaders — whether they’re elected leaders, community leaders, civic leaders, faith leaders, youth leaders,” Harris says in a video recorded to mark the launch. “I’m really excited about that. Stay engaged, and I’ll see you there.”
Harris recently embarked on a second tour of her best-selling campaign memoir that’s less about telling the stories in “107 Days” and more about her interest in talking about what she thinks should happen next. Although Harris says she is out of politics for now, she has left the door open for another presidential run.
By now, Harris has regularly spoken out about how Democrats and Republicans have failed people, and as she put it in a speech to a Democratic National Committee meeting in Los Angeles in December, “the American dream has become more of a myth than a reality.”
“Government is seen as fundamentally unable to meet the needs of its people,” Harris said at the time. “In these and many other ways, people feel that the very institutions that were designed to support them have failed them.” “They’re not wrong.”
Harris will have an honorary role at headquarters as chair emeritus, with a group of advisors and staff drawn from alumni of her campaign and People for the American Way, including senior adviser Kirsten Allen and Rob Flaherty, who served as deputy campaign manager for Joe Biden and then Harris in 2024. Parker Butler and Lauren Kapp, who led the KamalaHQ team in 2024, will remain involved.
Harris will not have editorial oversight of the publications, according to the new group, leaving those duties to consultants and People for the American Way. But she will continue her book tour through the spring.
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