Melissa Gorga is making headlines for her dessert brand, Let’s Sprinkle by MG, claiming it has already brought in more than $1 million in revenue, and she’s not shy about talking it up.
The Real Housewives of New Jersey star recently spoke with The Daily Dish about her business ventures, from her fashion boutique to her rapidly growing dessert line.
“Envy just opened a second store,” Gorga said proudly, referring to her women’s fashion boutique. The first Envy location launched in Ridgewood, New Jersey, back in 2015. Less than nine years later, she’s expanded into Huntington, New York.
According to Melissa, the boutique is thriving: “That’s just been solid… It’s been a decade that Envy has been going strong, and it grows every single year. Envy is amazing. It’s a beast, you know?”
But it’s her dessert brand that’s grabbing the most attention. Let’s Sprinkle by MG debuted in December 2024 with soft, baked-to-order sprinkle cookies and has since expanded to sour cream coffee cake, in-house coffee, and branded merchandise.
“Never in my wildest dreams,” she said of the company’s success, which she claims has “raked in more than $1 million in revenue.” Melissa credited her marketing strategy and timing for the fast growth: “I knew it was going to take off, especially with the marketing I did for it and, you know, launching it during Christmastime. I knew that was gonna be the thing, right? And obviously, it went viral on TikTok and the whole thing… I cannot believe it, and we’re growing.”
Melissa also promoted the brand’s colorful “Cup of Joe” coffee mug, prepackaged vanilla almond coffee beans, and a Christmas ornament shaped like the signature Rainbow Sprinkle Cookie.
Looking ahead, Gorga said her team is exploring vegan and gluten-free options. “We have a couple other things up our sleeve,” she added.
Melissa also hopes to make Let’s Sprinkle a family business, involving her 20-year-old daughter, Antonia. “She watched me build that business in the month of December last year because she was home that whole month and it was like, full force,” Gorga said. “I’m not going to be one of those moms that’s like, ‘OK, she works for me, but she really doesn’t do anything.’ Like, no, you need to be an asset. Show me how you’re going to grow the company. What’s your part? How are you going to make Sprinkle bigger? If that’s what you want to do, then you have to give me your pitch.”
While Melissa’s claims are impressive, some may question whether the success is as sustainable as she portrays. Between calling Envy a “beast” and touting Let’s Sprinkle’s viral growth, it’s clear Gorga wants to be seen as more than a reality star — she’s presenting herself as a serious entrepreneur.