DENVER (KDVR) – Dollar General and the Colorado Attorney General have reached a settlement agreement after an investigation found the company did not provide accurate prices for its products in its records.
Colorado Attorney General Phil Weiser announced Thursday in a press release that Dollar General has agreed to pay a $400,000 settlement fine, along with implementing increased reporting requirements due to products on the company’s books allegedly being more than their listed shelf prices.
According to the press release, the Colorado Department of Agriculture conducts regular inspections of Colorado retailers “to ensure accurate pricing.” The reason stores fail inspections is because shelf prices differ from the price at the register, by more than 2%.
The CDA conducted five inspections in 2023 at Dollar General stores in Weld and Larimer counties, with the company allegedly failing three of those inspections, the news release said. The Colorado Attorney General’s Office in 2024 and 2025 conducted its own inspections at various company locations in the state, with 12 of the 18 inspections failing.
“When shoppers go into a store, they have the right to pay the price at the cash register that they see on the shelves,” Weiser said in the press release. “In this case, Dollar General was telling their customers that they would be charged one price and in fact charging them another price, and I now hold them accountable for this wrongful conduct. I will always fight for the rights of Colorado consumers and work to make sure they are treated fairly by businesses.”
In addition to the $400,000 fine, Dollar General will also place signs at its locations telling customers it will honor the lowest product prices “in the event of any discrepancy,” along with price audits over the next three years at its Colorado stores, the news release said.