Coco Gauff stepped away from the tennis court for a moment that perfectly blended friendship, fashion and fruit flavors. When Tommy Paul’s fiancée, Paige Lorenze, joined her to celebrate the launch of her first smoothie collaboration in New York, the duo created the kind of genuine excitement that makes brand partnerships feel authentic. This was more than a promo; it was two friends marking a milestone while letting fans in on the moment.
How Did Coco Gauff Celebrate Her Naked Juice Partnership With Paige Lorenze by Her Side?
In June 2024, Gauff announced her partnership with Naked Juice and became the company’s Chief Smoothie Officer. That collaboration has now produced her first signature blend, the Protein Pineapple Orange Smoothie.
The drink combines 20 grams of plant-based protein with real pineapple and orange juices, plus electrolytes from coconut water and key vitamins B6 and B12. Naked Smoothie opened Coco’s Corner Store, a Manhattan-based pop-up designed with bodega culture in mind to celebrate the release. The shop welcomed visitors on August 21-22, allowing fans to enter Gauff’s world while trying her drink.
Gauff brought along Lorenze to highlight the collaboration, showcasing her friend’s style and energy during the event. On her Instagram Stories, Gauff posted a photo of herself and Lorenze enjoying the pop-up moment together.
The 21-year-old tennis star also shared a clip of Lorenze posing with her signature beverage while she hyped her up. “Hey guys, we have Paige, obviously the most fashionable,” Gauff said in the video. “She’s going to give us a little fit check… and my new smoothie. She looks so cute… we love her.”
What Makes Gauff’s First Signature Smoothie Special to Her?
In a July 2025 interview with Sports Illustrated, Gauff spoke about her experience launching her first signature smoothie. She called the process “super cool” and authentic, connecting it directly to her viral fruit salad moment from the 2023 US Open.
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“Yeah, it’s very exciting. I don’t know how many athletes have done it, but it’s super cool to step into this and do something new and unique. As you know, the fruit salad moment went viral. So it’s really cool to partner with someone who kind of wanted to do something that was really authentic to me and things that I already do. So that was cool,” she said.
After her Cincinnati Open quarterfinal loss, she landed in New York to make her seventh appearance at the US Open, where she won her maiden Grand Slam title in 2023.