More details about the future of the beloved Thrifty ice cream The brand was issued by its new owner after fears that its demise will be linked to the closure of the Rite Aid stores throughout the country.
On July 2, the brand of Ice Cream was obtained by Hilrod Holdings, months after Rite Aid officials announced that the company would enter the bankruptcy process in Chapter 11 in May.
The Holding Company, which belongs to Munster Beverage Managers, Hilton Shalosburg and Rodney Sachs, paid $ 19.2 million to the brand.
The new owners were harassing a return on social media in the months that followed.
On August 7, the company Confirmed To expand the brand with new flavors, new packaging and available in new retail sales sites across additional geographical areas. Malcon noted that there will be no change in the ingredients, flavor or tissue of existing flavors that fans loved.
“The monarchy intends to maintain and develop the current administration team because it plans to stimulate Thrifty without changing the essence of what made it unforgettable for more than 85 years,” the company said in a statement.
Promotions to manufacturing and logistical services also in business “to ensure quality, availability and long -term growth.”
Changes are expected to start immediately, with an increase in distribution wider in the fall and during 2026.
The company’s officials said: “What started as an anti -pharmacy supporter has become the cornerstone of nostalgia to the western coast,” said company officials. “Now, you can become a new legacy; one scoop at one time. While the chapter has ended with Rite Aid, the spirit of Thrifty remains unchanged.”