If you are eager to fried chicken but you haven’t turned into Kentucky recently, you are not alone. Today, Kentucky Farid Chicken announced what is called The return of the fried Kentucky– A bold step for customer retreat.
“By listening to our customers and addressing their notes, we will restore our right place in the fried chicken game that we started,” said Catherine Tan-Julus, President of KFC US
The campaign features a renewed marketing strategy, including the most serious Colonel Sanders – a lower smile, more screaming – because KFC stipulates, it is serious in chicken. The colonel also returns to the brand ads.
Is it a little trick? maybe. But Kentucky Fried Chicken faces real competition in chicken space.
According to modern data from the QSR magazine, KFC lost the ground for the most important competitors such as Chick-Fil-A and Popeyes. in Classification of the Republic of Food for 12 fried chicken chains From worse to the best, Kentucky Fried Chicken came at the end.
These classifications that affected the campaign were not clear, but the CEO of Kentucky Fried Chicken did not ignore them.
At the heart of the campaign, there is a major promotional offer: free buckets of chicken, with a purchase of $ 15 through the KFC application (KFC rewards required). Full details on the KFC website are available on the “bucket of bucket” campaign.
New KFC Announcement Kentucky Fried Chicken “Obsesse”: 75