Bethenny Frankel’s TikTok is the prime place to be for procuring inspiration.
The podcast host and entrepreneur’s added “unintended magnificence influencer” to her resumé lately, racking up tens of millions of views along with her candid commentary on drugstore finds and luxurious buys alike.
And with hundreds of merchandise discounted for Amazon Prime Day, we acknowledged a number of she’s spotlighted on social media over time — from the “richest drugstore serum” she’s ever tried to the supermodel-worthy glow lotion she used earlier than the Sports activities Illustrated Swimsuit Runway Present.
Maintain scrolling to buy all of them (and when you’re at it, make sure to take a look at our guides to Prime Day’s greatest magnificence and trend offers general, too.)
After Frankel referred to as this creamy bronzer “higher than the artist previously often called Chanel” in a TikTok, it offered out nearly immediately. Proper now, it’s not solely again in inventory, but additionally on sale for underneath $20.
“I opened it and I used to be like, we’re the richest of the bitches,” the “Simply B” host quipped.
Speak about a glow-getter. Frankel’s relied on this shimmery bronzer for years, as soon as telling us it’s “not a luxurious magnificence merchandise in value, but it surely’s completely luxurious.”
She even used it to prepare for her internet-breaking runway stroll at Miami Swim Week this 12 months, telling Web page Six Model it’s her secret for “the right glow … no streaks, no stains.”
Frankel gave this “elite” serum excessive reward in a TikTok final October.
“That is the richest drugstore serum product I’ve tried thus far,” she gushed. “It’s just like the richest a serum may probably be … these will probably be going into the VIP cupboard.”
From rooster salad to espresso, the star’s additionally recognized for her kitchen content material. She not too long ago advised Good Morning America she’s a fan of this Nespresso machine, saying, “I like the steamer attachment and the espresso comes out HOT.”
“It’s simple to make use of, which is saying rather a lot since I run into lots of consumer errors with coffee-makers,” she added.
Whereas Frankel admitted she initially needed to “gatekeep” this perfume, she finally determined to inform her TikTok followers about it this spring.
“I can’t cease interested by it and I can’t cease eager to scent prefer it,” she stated. “It smells like sweetness, however not in a floral division retailer cheapo …. sort of means.”
After attempting out this multipurpose oil, Frankel advised followers to “run like a thief” to buy a bottle.
“The factor is, whenever you put it in your physique, face and hair, it hydrates and it lasts,” she continued. “Like, your legs nonetheless have a pleasant sheen hours later. It’s extraordinarily therapeutic, it’s affordable [price-wise] and it has a refined perfume.”
Frankel as soon as raved on TikTok that the rose-scented model of this mix cleanser, moisturizer and make-up remover makes her “really feel wealthy and romantic.”
Web page Six Deputy Editor Desiree Murphy can also be on board, saying, “I’m obsessive about this product and use it as a part of my each day skincare routine.”
The star hopped on the snail mucin skincare bandwagon at first of 2025, saying this moisturizer “feels wonderful” on TikTok. (Within the time since, she’s additionally added it to the “VIP Magnificence Cupboard” part of her new web site.)
Whereas Frankel places loads of merchandise via their paces, she’s referred to as this wealthy moisturizer “most likely the most important magnificence discovery” she’s ever made.
“It’s so elite, it’s so wealthy, it’s so hydrating … it’s past,” she raved on TikTok final 12 months.
You needn’t be modeling swimwear like Frankel to bag an excellent deal on the “supportive” one-piece she declared the “swimsuit of the summer season” on Instagram.
She gushed over the adjustable straps, noting that “so many costly bathing fits” don’t have them.
Hailey Bieber referred to as the unique model of this BeautyStat purchase her “holy grail” in a YouTube video, whereas Frankel likened it to “a cloud.”
“No different product that I’ve ever had looks like this in any means,” the “Simply B” host raved on TikTok of the bestselling vitamin C serum.
Whereas it’s develop into a crimson carpet fixture in latest months, Frankel was among the many first to get her palms on this budget-friendly discover.
“I’m not kidding … for those who stated they had been $60, I’d consider you,” she raved in an Instagram video with the model. “I promise you that is higher than any costly lip oil.”
Frankel let the cat out of the bag about her favourite purses this 12 months, treating followers to a “Purse College” video sequence.
“It’s so comfortable … it’s prefer it’s been deep-tissue-massaged,” she gushed of this woven design. “It’s unbelievable. I’m obsessive about this.”
This sweet-smelling physique spray prices far lower than a tropical getaway. Frankel referred to as it “actually, actually nice” in a TikTok in 2022, noting that it “doesn’t scent like low cost pistachio caramel.”
Exfoliating performed an enormous function in Frankel’s runway prep course of this spring — and her web site says “these pads are a simple option to work it in with out rinsing or additional steps.”
Frankel additionally tried out two shades of this concealer final summer season — and at underneath $5, it’s simple to see why she wound up with multiple.
“We’re going to be onerous pressed to search out one thing higher than this; it took two seconds,” she stated in a TikTok final summer season.
The star’s not firming down her love for Thayer’s toner; she teamed up with the model in Could, telling The Submit this rose-scented toner is “like Goldilocks — simply what it must be.”
The creator declared this the “greatest exfoliating peel” she’s “ever used” in a TikTok final fall, remarking that it “smells precisely just like the chemical peel that the lady comes over to do for tons of of {dollars}.”
Why Belief Web page Six Model Procuring
This text was written by Hannah Southwick, Commerce Author/Reporter for Web page Six Model. Hannah spies offers on truly inexpensive celebrity-worn kinds, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that preserve stars crimson carpet-ready. She consults stylists and trade execs — together with celebs themselves — for firsthand product suggestions, development predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA At this time and Parade.
Prime Day FAQs, answered
When is Prime Day 2025?
For the primary time this 12 months, Prime Day will span 4 days! Gross sales start on July 8 at 12:01 a.m. PT and runs via July 11 at 11:59 p.m. PT.
When does Prime Day finish?
Calling all continual procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do it’s a must to be a Prime member to buy Prime Day?
Prime Day is Amazon’s member-exclusive sale occasion. You may get a 30-day free trial to get pleasure from Prime Day financial savings (plus all the advantages of the subscription) with no strings hooked up.
What offers are value procuring throughout Prime Day?
From deal-hunting on Amazon gross sales for years, we all know the sale is the right time to save lots of on model names like Levi’s and Ray-Bans, restock your favourite magnificence and skincare, peruse equipment like jewellery and purses, and comb via all of Amazon’s best-sellers for steep reductions.
When is Amazon’s subsequent Prime Day?
For these already questioning concerning the subsequent sale, Prime Day takes place in July annually and though Amazon hasn’t confirmed the dates for Prime Day 2026, it’s protected to imagine it can happen in mid-July. Maintain a watch out for a possible return of Amazon’s Prime Large Deal Days for pre-Black Friday reductions in October! Web page Six Model may have all the newest information right here.